Vision
We believe that to be successful in delivering our strategic priorities, a strong focus on responsible business is essential. It’s fundamental to our reputation. People need to be confident that we apply sustainability considerations and high ethical standards across all our activities, whether in-house or outsourced, in both established and emerging markets. Being welcomed as a trusted partner as we re-shape our geographic footprint and increase our externalisation is critical to our success.
At Flora, we are dedicated to the development and marketing of medicines that make a difference in healthcare. For us, this is at the core of our responsibility to our people and society.
Three strategic priorities
We have focused our business around the delivery of three strategic priorities, which aim to increase growth, reduce risk and improve our long-term financial performance:
- Grow a diversified global business
- Deliver more products of value
- Simplify the operating model
Alongside effectively managing the particular responsible business challenges associated with the changes to our strategy, we will be maintaining focus on other aspects of our responsibility:
- Patient safety
- Environment
- Employee safety, health and wellbeing
- Community investment
Power & reach in sales and marketing
- Ability to deliver the potential of existing and future products through the power and reach of a combined global sales and marketing resource
- Widespread class coverage in key therapy areas due to complementary nature of products
- Major primary care presence, particularly in external preparation and oral liquid medicines
- Leading position in a number of specialist/hospital markets
Stronger manufacturing platform for innovation-led growth
- Strong combined development pipeline
- Potential for further strengthening of the pipeline by enhanced discovery and development capability through greater scale and focus on selected areas and technologies
Greater financial strategic flexibility
- Financial strength and scale to give Flora's management greater strategic flexibility to drive long-term earnings growth
- Substantial operational efficiencies resulting in cost savings
